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Culture Archives | Underwood Executive | Executive Search & Talent Management

Jul 26
7

“I think we’ve found our unicorn!” 

By | Executive Resumes, Executive Search, Interviewing, Performance, Recruitment

“I think we’ve found our unicorn!”

This phrase was music to my ears this week after a client interviewed our recommended executive candidate for a leadership, C-suite, and hard-to-fill role. It’s moments like these that highlight the unique value we bring to our clients at Underwood Executive.

In the world of executive search, the term ‘unicorn’ is often used to describe the ideal candidate – someone who possesses an exceptional blend of skills, experience, and cultural fit that seems almost mythical. When taking on new job briefs, it’s common for clients to admit they are on the lookout for such a unicorn. We often share a laugh and say we aren’t miracle workers, but we understand the underlying seriousness of their needs.

Finding these unicorns isn’t easy, but it’s a challenge our executive search team thrives on. We dedicate ourselves to understanding the intricacies of each client’s needs, the nuances of their corporate culture, and the specific demands of the role. This deep dive allows us to craft a targeted talent acquisition strategy, ensuring we not only find top-tier candidates but also those who will seamlessly integrate and drive success within the organisation.

Our recent success story is a testament to this meticulous approach. After an extensive search, countless interviews, and rigorous evaluations, we presented a candidate who surpassed our client’s expectations. The moment our client declared, “I think we’ve found our unicorn!” was a gratifying affirmation of our efforts.

At Underwood Executive, we pride ourselves on our ability to uncover and attract these elusive unicorns. Our team combines industry expertise, extensive networks, and innovative search techniques to ensure we bring the best talent to the table.

If you’re in need of finding a unicorn for your organisation, let’s discuss how we can help. Our tailored talent acquisition strategies are designed to meet the unique challenges of leadership and C-suite roles, ensuring we find the perfect match for your needs.

Jul 26
7

Bad Hire?

By | Executive Resumes, Executive Search, Interviewing, Performance, Recruitment

Have you ever reflected on a ‘bad hire’ to analyse where you went wrong and how you recruited the wrong person?

During the interview process, there are often signs that you might ignore or disregard – especially when you are faced with a strong interview performance or a particularly charismatic candidate.

Here’s what to look for:

Excessive Self-Promotion – they dominate the conversation, consistently steer discussions back to themselves, and focus on their achievements without acknowledging team efforts or collaboration.

High Turnover in Previous Roles – they have a history of short tenures or frequent job changes, often leaving roles abruptly or vague explanations for leaving.

Overemphasis on Money – focusing primarily on salary, benefits, or perks rather than the job responsibilities, company culture, or growth opportunities.

Inconsistent Information – discrepancies between what was stated on the resume, during the interview or what is on their LinkedIn profile.

Hard To Find Referees – they find it difficult to track down previous employers or direct line managers to verify their job performance and instead offering colleagues or clients to speak to.

Inability to Answer Questions – evading questions or providing vague responses without specific details. Turning the question back to you the interviewer, and essentially not demonstrating the required knowledge or skills for the position.

Recruiting the best person is a big investment of time, energy and resources. Watch out for some of these tell tale signs and stay focused on the job requirements, as well as you company culture fit, to get it right the first time.

Jul 26
7

Exciting Announcement

By | Executive Resumes, Executive Search, Interviewing, Performance, Recruitment

We are thrilled to announce the promotion of Julie Bennett to Associate Director at Underwood Executive.

Julie joined us in June 2021 with a talent acquisition career spanning over 20 years in both Australia and the USA, giving her valuable international talent expertise across multiple industry sectors, functional disciplines and geographies.

For those of you that know Julie – you already understand her genuine nature, care and her deep commitment to trusted advisor relationships. She is always authentic in her communication, professional in her conduct and optimistic in her approach. We highly value her commitment to our vision and being a key brand ambassador for executive search.

Congratulations Julie – we look forward to you continuing to develop and grow your career here at and contributing to finding our clients the best executive talent in the market.

May 13
7

How to select the right candidate…what the perfect resume won’t tell you

By | Executive Resumes, Executive Search, Interviewing, Performance, Recruitment

Finding talent, interviewing, recruitment, hiring, search and selection ….it’s easy! It’s not rocket science. How hard can it be, get resumes, interview, have a chat, make an offer – done! If only this was true….

This week I was asked how do you pick the right person at interview? How long have you got?! The person asking was disillusioned by a highly talented person leaving to take a very similar role elsewhere with the only obvious added benefit seeming to be ‘working closer to home’.  The another business associate was being challenged by picking someone from 20 great resumes that all seemed to have the right technical experience.  Both were apprehensive due to incorrect hires in the past that initially looked right on paper. They were desperate for the secret ingredient, the right answer, the one thing that I could tell them that they didn’t know to ask at interview to get it right.

Subsequently, I attended  a meeting with a client who was completely frustrated and surprised when what they thought was a ‘perfect hire’, resigned after 2 months.  They too wanted to know where did they go wrong, when the resume appeared to be perfect?

First and foremost – recruiting people is not easy. Picking the right person is even harder.  We do it every day here at Underwood Executive and see, hear, talk and advise clients on how to do it better. It is an ongoing battle for most business owners – finding, sourcing and selecting the right people.

Here’s what all three situations had in common – you must look beyond what’s on paper and what’s technically being said at interview and hire for culture and motivational fit.

I agree that skills and experience are important.  They are necessary in the recruiting process, but what causes you headaches and performance issues goes well beyond being able to do the job, it’s a person’s ability to fit in and being in the role for the right reasons.

How do you determine this? It’s not fool proof, but here are some quick guidelines to follow in a search and selection process to increase the odds:

  1. Technical skills & experience – is easy to assess from a resume, very factual, qualifications, systems experience etc. Some level of experience is still needed for most roles.
  2. Competencies –what are the competencies they need to do the job eg: strategic thinking, decision making, achievement drive. The key is that they must give a SPECIFIC example of a time when they have demonstrated this competency. This will usually occur in 3 parts (tell me about a time when…., what did you do and what was the outcome). If they don’t give a specific, they haven’t demonstrated the competency. Don’t ignore this – even if the resume is fantastic – if they can’t answer these questions, we follow the rule of thumb that past behaviour is a predictor of future behaviour.
  3. Motivation – this is often the trickiest part of the interview to assess. It involves asking questions around why they want the job, what is their perfect job, what other jobs have they applied for, why have they left previous jobs, what makes them stay with an employer, what makes them leave, who has been their favourite boss, who inspires them and why, where has been the best/worst culture they have worked in. Did I mention why they want this job? Not just any job. Why this job above all others in the market? And then tell me again why you want it – make sure they convince you.
  4. Warning signs – this is usually around behaviour during or post interview. For example, I had a candidate tell me they would call me Monday to confirm their interest in an opportunity, they called Tuesday at 5pm. For me and our culture, this is a warning sign they wouldn’t fit in as one of our values is integrity – you do what you say you will do.
  5. Reasons for leaving – don’t ever accept the first reason.  I ask several times on the same job – tell me what were your reasons for leaving? What else contributed to you leaving? What other reasons were behind this decision? Probe, probe, probe and look for patterns of behaviour.

Always include motivation and culture questions in an interview and actively listen to what is (and sometimes what isn’t) being said at interview.  In my experience, motivation and cultural fit is more important than skills and experience.  The culture fit and motivation buys you loyalty, commitment and top performers, who in the long term outshine the power CV with a technical answer for everything at interview.  Go with your gut – will you and your team enjoy working with this person every day of the week? And whatever you do – don’t “hope” that it will work out – it never does. Hope is not a recruitment strategy.

Aug 27
5

How to reduce staff turnover and to ensure top talent stays

By | Leadership, Recruitment, Retention

12 years ago, I was asked by my business coach to write down a list of all my frustrations in business and in life. I wrote a solid two pages of whinges. It was the permission I needed to have my own little pity parade with on orchestra of violins. It was effective. It gave me several views – an opportunity to offload, an opportunity to get clear, an opportunity to look at patterns and the light bulb moment I needed …….. it was all within my control to change.

There were no concerns about market conditions, the economy, my competitors or external impacts – everything on that list was about people, culture or leadership. There was staff turnover, there were problems attracting talent and issues with keeping people engaged, motivated and performing. The impact on me as the leader was overwhelming. I felt helpless, burnt out, tired, emotional and frustrated.

Here’s what I did to turn it around:

  1. Ask for feedback

When things are not going the way you want, be brave and ask for feedback. Give your team permission to tell you what they love and loathe, without fear of retribution. If that is too scary or you don’t feel you will get the honesty you need, engage a Consultant or do a 360 degree survey. I discovered that our culture was one of high expectations and high pressure, where the client was king and the team didn’t feel they could achieve a healthy work life blend. This was the number one factor why they were leaving – it was impacting their relationships, health and personal time.

  1. Analyse real reasons for leaving

We all know that when people resign that don’t always tell you the real reason they are leaving. They start with the polite reason such as career development or it’s time for a change. I did an analysis on the past 3 years of all the reasons why people had left – not the reason they necessarily told me – but what I knew deep down was the real reason. That was a game changer. All reasons, apart from a handful of genuine interstate transfers and family reasons, there was a consistent theme related to leadership and culture.

  1. Leaders look in the mirror

Retaining talent and reducing staff turnover is not necessarily about more money or perks such as days off or free yoga classes. Although nice and staff will appreciate it, it isn’t what gets them out of bed in the morning, excited to go to work and to stay long-term. It’s about you, your leadership style and your ability to engage, inspire and create an environment that is motivating where they can contribute and feel valued. I found out that I was inspiring about 30% of the time and the other 70% I was pushing my high expectations, which resulted in feelings of pressure and an inability to please me. This doesn’t make anyone feel good and inspired does it? Looking in the mirror and seeing the impact this leadership style was having on my team was the wake up call I needed to reduce staff turnover and increase retention rates.

  1. Culture review

Leadership is culture. Culture is leadership. A leader sets the tone and culture is caught, not taught. Write a list of the type of people you want to attract into your business – what qualities and competencies do they have, what do they want out of an employment relationship and what will make them stay? This is your clue about what you may need to change, adapt, develop or build into your culture. It was for me. I created an environment where flexibility was introduced, people were empowered to make their own decisions and own the consequences, there were ongoing learning opportunities and success was celebrated and recognised.

  1. Action delivers results

There is no point doing all this pre-work, if you aren’t prepared to take action. Losing your people headaches, reducing frustration and ultimately getting your life back involves taking different action – implementing and trying new things. Don’t look at it like you are losing control (yes you control freaks out there), I know it will feel foreign and little uncomfortable – that’s good. You need to feel this to get a different result. For me this was the hardest step. We stopped having meetings at 8am, people left early to go to gym or to pick up kids, we hired part-timers, we set different expectations and had to let go of what others would think (we weren’t slackers or losing our drive or ambition!). It took time, but the change was just what we all needed. The results spoke for themselves – retention rates skyrocketed to an average length of service of 6 years, we didn’t advertise our vacancies – people knocked on our door to work for us and as for the impact on our financial results, they doubled.

At the core of what make successful companies great are people, culture and leadership. Become a better leader, develop a great culture and only then can you attract top talent that will stay. Getting this right is the sweet spot in business. Your leadership will feel natural, your stress levels will float away and this empowerment will bring you work life blend, confidence and profit. Get great people and great stuff happens.

Nicole Underwood recently spoke at Elders Real Estate National Conference on Talent Management – How to Crack the Code. You can watch a snippet of her presentation

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Nov 26
5

Are you ignoring staff issues? 4 ways to get your head out of the sand

By | Communication, Leadership, Performance

This week a friend of mine told me he quit his job after being head hunted for a new opportunity (closer to home, more money, leading a bigger team and better long-term career prospects). I was pleased for him and wondered why he didn’t seem that excited.  “What’s wrong?” I asked. “My current boss hasn’t spoken to me for over a week since I resigned”. Sorry? Your boss is ignoring you? Yep. Pretty much since the meeting where he resigned, his boss has been so ‘disappointed’ that he has decided to give him the “silent treatment”.  Not exactly your classic successful leadership technique!

It appears this “bury your head in the sand” technique is not isolated to just this leader either.

In another example, a client was telling me about a problem employee who despite ongoing feedback, remained unreceptive to improving his performance. Interestingly, he had not yet responded to a meeting request from this employee from a week ago, telling me he couldn’t be bothered and that he was over investing any more time and energy in the situation.

Now, I get it. I do. As a leader you can often spend hours coaching, supporting and providing advice to help develop your team members and there are days it can feel like a thankless job.  However, I challenge you to look at your own behaviour. Are you setting the tone? Are you leading by example? Are you perpetuating the undesired behaviour inadvertently?

4 ways to turn it around:

1.    Don’t bury your head in the stand

Like my client, there are many days where as a leader you probably feel like mimicking my 4-year-old by putting your fingers in your ears saying “I can’t hear you …. La la la”. But ignoring something or pretending that a situation with your staff member is going to improve, disappear or fix itself is just plain stupid.

Ignoring what’s happening will never make a situation better. A real leader will address the situation head on, openly discuss the problem (without blame or emotion) and together encourage a solution.

2.    Make a decision – imagine the perfect scenario

When I was frustrated with employee issues it always became worse or the problem was enhanced when I thought about it, talked about it with others, analysed it, worried about it – but things only ever changed or improved when I actually made a decision.

A great way to obtain clarity is to imagine in 3 months time that the person has improved and the performance problem is solved – how does it make you feel? Positive? Then you can commit to moving things in the right direction. Can’t image that situation or it still feels ‘off’? Chances are you have a cultural mis-alignment and even if the performance improves, this person is not the right match for you and your team.

3.    Manage the performance up or out  

Once you have committed to addressing the problem head on, it’s time for the conversation where you discuss where the employee’s current level of performance is and where you would like it to be.  This discussion should highlight several areas as to where the employee needs to improve and the action steps they are going to take to develop. Ultimately, this should result in someone stepping up or off – either way; it’s a better result than the current situation of non-performance.

4.    Communicate with good intent

To give the employee (and you) the best chance of success, you need to operate and speak with good intent. You can’t fake this. Be authentic. Demonstrate  that you want to see this person succeed in their role and that you are here to support them in reaching the desired behaviours/objectives.  This means showing strong belief and using positive language in your conversations.

Don’t forget as the leader, you are always on show and every interaction – positive, negative or otherwise is being observed and often recreated somewhere else in the business. If you are not feeling “in the zone” or you can’t project the vibe you want to create – best to take some time out, close the door or reschedule that team meeting – people can spot a fake a mile away! Whether you like it or not – the leader sets the tone.

 

 

 

 

Jul 08
5

Can you give up worry, fill your glass & become an Optimist?

By | Results, Success

Last week I decided to complete a psychological personality profile.  It had been about 10 years and I had asked a leadership team to complete them for a workshop, so thought it was only fair that I participate too.

You know the drill, 190 questions that you must answer truthfully and there is not right or wrong answer, don’t sit on the fence and pick what you are likely to do in the majority of situations. Okay – got it. Then I came across questions like “I feel a bit nervous of wild animals even when they are in strong cages” and “I admire the beauty of a poem more than that of a well-made gun”. Hmmmmm okay, I’ll give it a go and hope for the best! The little voice in my head said ‘yeh right, as if this is going to be an accurate assessment!”

Well, it turned out that I have high extraversion, an independent streak, a strong inner belief, assertiveness, transparency, honesty and confidence. The org psychologist said, “you’re a true optimist by nature”.  Am I? Glass half full? Yes, perhaps I am. I haven’t ever described myself that way. It got me thinking….how did this happen? When did I decide to see the best and not worry about the worst?

In my business career, one of the biggest moments was setting up a new business from scratch in October 2001 after September 11, the Ansett collapse and business confidence was extremely low.  I had people around me saying I was crazy to risk setting up a business in an already saturated market in such a climate. Honestly, I didn’t think about those external factors, they didn’t worry me, I was excited by the prospect of creating something great and I had an inner belief that it would be a success.

It’s this theme of ‘worry’ and ‘what if’; I see a lot of clients struggle with. The constant fear, the sleepless nights, worrying, the inability to take action because “ what if…” Then there’s the negative self-talk “of course this won’t work, it was a fluke, I won’t get that promotion and they’ll soon figure out I’m a fraud”. It goes on in the heads of some very senior and successful people.  It is this worry and perception of situations and what others think, that can cause a glass half empty approach to life. Being able to let go of this, change your thinking and work out that in the scheme of things – it really doesn’t matter what other’s think.

The moment I gave up worrying about what others might think and focused on what I thought and what I wanted to do – is the moment I become a true optimist.  Acting without the worry of what others think. A defining moment for me was creating a culture of flexibility in an industry renowned for long hours and high expectations.  I took on the attitude that said “I don’t care what other’s think”.  I knew it was what the business needed to attract and retain talented high performers long term.  For me to get to this point of feeling okay about flexibility I learnt what was holding me back.  I felt others would judge my work ethic. I had to let go of my belief that if I wasn’t working a traditional 60 + hour week, then I wasn’t demonstrating a strong work ethic. It took me a long time to be okay with that – but as an optimist, I knew it would deliver the right outcome. (My blog “winning respect – 10 ways to give up wanting to be liked” talks about strategies to let go of this worry as a leader).

Wikipedia describes optimism as an attitude that interprets situations as being best and extends to include that of hope. I am often heard saying in recruitment terms “hope is not a strategy”. If you are hoping that you are picking the right candidate or you are hoping that they will perform in the role, you have a real problem – as hope is not strategy. However, hope gives situations attraction, meaning and belief because sometimes no matter how great a strategy, you need positive belief in a situation. This optimism attracts, inspires and ultimately delivers success.

Try being an optimist – act without worry, believe the best outcome will surface and give things a go because as Henry Ford said, “whether you think you can or you can’t – you’re right”.

 

Oct 03
5

Someone not playing by the rules? How consistency governs success

By | Results, Strategy

In my blog post “People leave leaders – the uncomfortable truth” I discussed how changing business culture and my leadership style were two contributing factors to increased business results and overall success.  In this journey, there was another significant milestone that made business easier, more enjoyable and more profitable – consistency of service.

Our company had a large banking client who had high expectations, rarely used recruiters and was quite vocal about his frustration with the turnover of Consultants in the recruitment industry.  When we finally won an opportunity to recruit, he developed a relationship with one of the more experienced Consultants on my team.

When she got pregnant and was preparing for maternity leave, I knew her replacement on this account was critical to get right or I would risk losing them.  The new account manager was introduced and not long after, there was another new assignment for her to work on.  At the same time, this client was on the board of another organisation and was dealing with another one of our Consultants on that opportunity.  In the space of several months, he had exposure to three Consultants, plus his existing relationship with me.  I’ll never forget the day he called me to give me some feedback.  I remember thinking “oh no, what’s gone wrong, he doesn’t like that he is dealing with so many different Consultants”.  It was the opposite. He was ringing to tell me how impressed he was with the consistency of our process, our approach, our service and methodology. He said regardless of whether he was dealing with Tom, Dick, Harry or myself it was the same. We had the same vision, the same way of doing things and a real consistency of service delivery.

This was no accident. We filtered this “sameness” through the organisation from the vision and values, to dress code, to being on time, how we answered our phone, our report writing and how we presented at meetings. We wanted every interaction with our company  to represent and reinforce what we stood for. It was a highlight for me to see this being recognised by an external customer who had noticed and was experiencing the benefits.

It wasn’t a walk in the park to get to this point.  It took discipline, persistence and holding people accountable to uphold these standards. Often new Consultants who joined us from other firms didn’t like ‘our way’ and would try to “buck the system”, take a short cut or revert to their old habits.  As a leader, it was tempting to let these behaviours go, especially when they were producing results. Ignoring it never worked. It always backfired. It always turned ugly and became more difficult for me, the team and the Consultant in question.

I remember going out on a client visit with a new, but industry experienced Consultant to observe our service in action.  We got in the car and I asked about the organisation, who we were seeing, what the history was etc. She knew nothing. There was no preparation, no research or knowledge. Gulp! It pretty much went down hill from there including no street directory or directions to get there, making us late, no apology to the client, no setting of the agenda, no use of our presentation folder and no closure or follow-up.  Everything from her training and induction had been thrown out the window. She liked to do it her way and couldn’t see the problem. Doing it her own way wasn’t going to work in our culture. There were two choices – embrace the proven strategies that deliver results and consistency of client service or conclude we weren’t right for each other.

Harsh? Too blunt? Not flexible enough? You could certainly argue that revenue and results from an experienced recruiter is not something to walk away from so quickly.  But what’s the long-term impact? What are the consequences for the brand, culture, team approach, reputation and ultimately the client experience? It was a risk I wasn’t prepared to take. We parted ways and I learnt a very important lesson to stick to what you know works, be consistent in every detail and don’t apologise for reinforcing processes that deliver. Your team members are either on the bus, or they’re not.

Deliver consistently to your customers and you will enjoy consistent success.

Sep 18
5

6 Lessons to Introduce Flexibility in Your Workforce

By | Culture, Flexibility

I have recently returned from speaking at the International Recruitment Conference in Fiji where the theme was “Recruitment at the Speed of Tomorrow”.  It was an inspiring couple of days learning about innovative ideas that are driving companies forward. In my session, I shared some of the key lessons I learnt whilst building a recruitment business and combating two of the biggest challenges in our industry – staff turnover and attracting top talent.  The recruitment industry doesn’t have a good record in this area and I met several companies who had appalling staff turnover! One company has an average staff turnover of 60%! The owner openly admitted that he doesn’t incorporate any flexible arrangements in his business. I have a feeling that this might not be the only issue, but let’s hope he might take on a few of the following ideas:

Lesson 1: Business culture enables flexibility or kills it

I learnt the hard way that the traditional recruitment culture of long hours, where client is king and being available 24/7 makes it pretty difficult to attract and keep the best talent long-term.  It doesn’t take long for people to get fed up from inflexible conditions. They  suffer from burn out or pressure from loved ones ultimately deciding they can’t successfully integrate a work life blend. The recruitment culture typically demands 8am meetings, expects after hours commitments and compulsory candidate calling nights. It doesn’t genuinely embrace flexible arrangements successfully. It wasn’t an overnight fix – changing culture, implementing innovative ways of doing things and getting staff to trust that the new way is okay takes time.

Lesson 2: A leader’s support and mindset makes it possible (or not)

During the conference discussions, there were many leaders who have identified this is as the biggest area that is holding them back from being a truly flexible employer – their own bias, trust issues and the way they have always done things. If a leader can’t successfully change their mindset to trust, support and believe that flexibility will work, it won’t. Forget it. Don’t bother trying to implement, it will fail. Part-timers will feel constantly watched, guilty and that they have to constantly justify their arrangement. Leading from the front is critical.

Lesson 3: Flexibility isn’t a fad that will go away…….learn to incorporate it

Work/life balance, flexibility, part-time, working from home…are increasingly being demanded. The show of hands during my presentation suggested that nearly everyone had experienced some type of request in the past 12 months. As a business leader, being on the front foot and being prepared for these requests can ensure a higher success rate.  Meet face to face, be open to new suggestions, and probe to find out the “real” reason for the request and a trial period might be a good starting point.  I remember setting up structures to help make it easier for me to accept a request eg: abolishing 8am weekly meetings and moving to daily meetings to ensure all staff had the opportunity to contribute.

Lesson 4: Productivity and performance won’t suffer, it will thrive

A quick survey of recruitment owners via rossclennett.com, showed me that the biggest concern they had in regards to implementing flexible arrangements was loss of productivity.   The thought of Consultants reducing their core hours, leads to an immediate concern for a reduction in billings.  In my experience, through the implementation of team structures and providing tools of trade, it actually had the opposite effect.  When given the autonomy, clear expectations and support, part-time Consultants proved that they could actually be just as or even more productive than their full-time counterparts.

Lesson 5: Essential ingredients for flexibility to work – teamwork & communication

Part-time successful Recruitment Consultants can’t exist or achieve significant results as a solo effort.  Through trial and error, it became apparent to avoid full-time resentment and other’s ‘picking up the slack’; team structures and communication systems were essential.  We moved from individual responsibility and accountability to team’s responsible for clients, jobs and candidates. It was the shared goals, offering full-time staff flexibility through buddy systems and days off, sharing of fees and rewarding team participation that proved that part-time ‘client facing’ roles did work.

Lesson 6: Take Action!

None of this is relevant, unless you are prepared to take action.  So many companies talk about flexibility, put in their employer value proposition and hope that things will change.  The best thing I ever did was jump in and give it a go. Our systems, structure and approach certainly weren’t perfect – I had to keep adapting and solving issues as they arose. But I can tell you that the outcomes and results were worth the sometimes-painful journey.  I was able to say goodbye to thinking about people issues 24/7, retention rates soared to 5 – 6 years per Consultant, succession plans were developed, new consultants called us to join our business and the financial results increased.

Organisations who value workplace flexibility and embrace it will stand out from the crowd. You’ll not only start attracting more and better performing Consultants, you will actually start retaining them too! Don’t miss the opportunity to gain an edge on the competition to build a more productive and sustainable consultant workforce through fostering a positive and flexible culture.

A flexible workplace culture WILL create high performing and productive Consultants who stay (AND attract others just like them)

Jun 18
4

Reward & recognition – the secret to reducing staff turnover

By | Leadership, Retention

When one of my Consultants resigned after 7 years I was excited for her. She was taking a leap of faith and pursuing her life long dream of becoming a paramedic. It was at her farewell when it hit me how important it is to reward staff. In her speech, she mentioned the time I invested $500 for each staff member to pursue a personal goal outside of work.  Funny isn’t it – but as she was talking I was struggling to recall the exact detail of the initiative. On the other hand, she was describing it in vivid detail and the impact it had on her in terms of pursuing a hobby (share trading), which helped her develop her relationship with her husband (he is a day trader).  She loved that I had shown an interest in her as a person beyond what she delivered at work.  Notice she didn’t rave on about her base salary or the significant monthly bonus cheques she got – she talked about several small random rewards that I gave her over the years to recognise her achievements, loyalty and contribution.

It was when I engaged a business coach to help me develop my leadership skills that I learnt the importance of praise, recognition and random reward in attracting and retaining talent.  It sounds simple in theory doesn’t it? Of course staff love to be told they are doing a great job, of course they love a gift voucher for achieving a target or getting a group email saying how wonderful they are. BUT in reality how often does this happen? And randomly? Perhaps when an important milestone comes around or someone lands a big deal, but the day-to-day successes are rarely recognised, let alone rewarded.  I was guilty as charged.

To assist me in taking action in this area and making sure I actually delivered what I knew to be right in theory, I kept a reward and recognition book.  It made me consciously recognise and record what someone did and how I rewarded it.  This could range from a personal email, to a company wide announcement, to a lunch, to a specific gift or even time off.  It didn’t matter, as long as I was consistently rewarding the desired behaviours for individuals to consistently achieve top performance. The book was an easy idea and it kept the importance front of mind as well as myself accountable to take action.

Quick ideas to take action:

  1. Public acknowledgement – giving someone praise in a public forum (team meeting, group email etc) is a great way to pump someone up in front of their teammates.  It is also an opportunity to reinforce company-desired behaviours. I would always share positive client feedback in our sales meeting on a Monday, with any five star ratings receiving a Freddo Frog.
  2. Small rewards, big impact – I know you are thinking chocolate – come on Nicole, no one is going to be aiming for that! Small rewards can often have a big impact – it is often not the gift itself, but the acknowledgement of the performance.
  3. Be specific – how often have you been given something as a thank you that you didn’t like? Maybe you got red wine and you don’t drink red wine, maybe it was flowers that make your sneeze or a subscription to a magazine you don’t read? I developed a $5 – $500 chart for each staff member where they listed rewards in that range that they would value and appreciate. This way the reward was personal to them and well received rather than a generic gift.
  4. All staff recognised – don’t forget non-revenue generating roles! Administration staff were always included in recognising their contribution to the team.  This could be the way they resolve a client query through to their phone manner or going beyond the call of duty.
  5. Random – don’t wait for only the big milestones to say well done and don’t reward the same people and actions all the time.  Your team will get pretty sick of seeing the same rewards, you will lose impact and you could be accused of playing favourites.

Overall, my aim was to be specific with the reward.  What was the behaviour they demonstrated that I wanted to see demonstrated again in the future? Don’t lose the meaning of recognition by just saying well done. Be specific about what the reward is for.  This is important not only for the individual, but also for the rest of the team to hear the right message.

Don’t wait for someone to crack their budget or out-perform last’s year’s record – reward people now for the action they take, the small steps they make and the lessons they learn.  It’s never to late to let your staff know that you appreciate what they do, to say thank you or to publicly reward action and effort rather than just outcomes and revenue.  Random recognition and rewards will win you loyalty and trust as well as assisting to reduce unnecessary staff turnover due to feeling valued and acknowledged.  Human nature tells us we like to feel appreciated and we want to do a good job – so go on, look for the successes, go and say thank you, be specific and randomly reward a team member today.

Nicole Underwood understands what it takes to create, build and grow a successful business. As a previous finalist in the prestigious Telstra Business Women Awards, Nicole consults and coaches individuals and organisations to improve their results through effective leadership and attracting and retaining top talent.

 This article was written for Lifestyle Elements – a great way to reward your staff with their own personal concierge.