Category

Coaching

8 tips for an Executive Resume

By | Coaching, Recruitment, Talent

”Have you got any advice on my CV?” or “What do you think of my resume?” and “How can I improve my CV? are the questions we are asked every day here at Underwood Executive.

The executive resume is a sales tool – it is a preview document with the goal of winning an interview.  The resume is not a document to tell the interviewer everything about you (no DOB, how many kids you have or what you enjoy doing on the weekend).  It’s an appetizer, a taste of what skills and competencies you have to offer as a high performer.

The best resumes are visually appealing, easy to read and have very little narrative and more dot point facts and figures.

Specifically, here are 8 tips to producing an effective executive resume:

  1. Short & sweet– preferably 3 pages (maximum 5) is enough to demonstrate skills, experience, competencies and achievements. Anything longer tends to suggest long narratives, too much waffle or a retyping of a job description. Use a crisp font style and size (please not Times New Roman!), use dot points and short clear sentences. Never use third person or ‘me-centred’ statements with lots of opinion. We want to see white space – not long paragraphs or over indulgent sentences. Always consider readability and not squeezing too much on one page.
  2. Personal details – your name, mobile number, email and LinkedIn URL (make sure you customise this) are best in a header so these details carry across to every page. It is also recommended you use page numbers, so when someone prints your CV it is easy to put in order.
  3. Give yourself a title – the first thing we should be able to see on your resume is what type of executive you are eg: General Manager HR or Chief Financial Officer. Giving yourself a title or several titles makes it easy for the reader to make a connection to the types of positions you are going to be interested in. You can separate titles, just like you can on a LinkedIn profile eg: Group Executive HR | Organisational Development | Change Agent.
  4. Competencies & key words – what are your stand out strengths? Those skills that someone should be hiring you for? What competencies have allowed you to succeed in previous positions? We need to see these skills listed on the front page. Think of these as key words that should be repeated throughout your resume to sell your story and they become the key message to reinforce your strengths.
  5. Career summary– having a table on the front page of your resume that summarises your career history with the company, position title and dates/length of service is a quick reference point for the reader to see your career in an easy snapshot.
  6. Company descriptions– not everyone has worked with well-known brand names like Woolworths or Commonwealth Bank, so we always recommend 2 – 3 sentences saying who the company is, the revenue turnover of the organisation, the industry, number of staff etc. Any information that makes it easy for the reader to make a connection and understand the type, size and complexity of the organisations that you have worked for. Further additions can be hyperlinks to the organisation and the use of logos.
  7. Dates– a resume without specific dates (months and years) is frustrating, as we can’t determine length of service in each role.  Being clear about employment dates and gaps is critical in producing an honest and up to date document. This also includes having dates for when you have completed relevant qualifications. Always check to make sure these dates and descriptions match your LinkedIn profile too.
  8. Career history – always start with your current or most recent position making it very clear your job title and key responsibilities. To give each role size and scale, you can say who you report to eg: CEO and include how many staff report to you eg: 5 Managers, 46 team members, budget responsibility and the role purpose. Including key achievements under each position demonstrates you have performed well, what you have contributed and what success you have achieved. Where possible use as many facts and figures, such as sales results, cost savings, engagement survey results, change management projects etc. Don’t go back any further than 10 years in great detail, as prior experience can be summarised and shows how your career has progressed, but we don’t need the actual key responsibilities for all of these past positions.

Remember that an executive resume is about making yourself and your career stand out through highlighting your most important skills and milestones. You won’t be able to get all of this information in a succinct document, so don’t even try. In this situation, less is more. Too often resumes become versions of war and peace and you lose the reader by confusing them with too much irrelevant data and information that takes away from your core skills, experience and achievements.

If you want your CV noticed, ask yourself what is the most remarkable and significant information as an executive that I want to get across? What skills have I developed to achieve success so far in my career? What makes me more appealing to hire than another executive?  What can I bring to the table that potentially others can’t? What do I want to be known for? It is the answer to these questions that you need to prioritise.

A great executive resume is appealing, concise, informative and relevant with key words and factual information.

Need help? Speak to our consulting team about a career coaching session here.

5 ways to accelerate your career with your personal brand

By | Career, Coaching, Personal Brand

On Thursday the 24th of May, I was invited to speak at the National Wine Centre in Adelaide for the wine industry’s “women in drinks” event on how to build your personal brand and career. With over 100 women in attendance, in an industry where women represent only 22% in senior leadership roles and then less than 2% at the CEO and Board level, they were extremely keen to know what they can do and should be doing to help them stand out from the crowd.

Having a strong personal brand is a valuable career development strategy – it’s about managing your name, image and people’s experience with you. What do they think and say about you? I shared the 5 C’s of how to build a personal brand, which can contribute and open up further career opportunities:

1. Connections and building relationships – one of the most important factors in building my own personal brand, network and business has been based on building networks and connections. I encouraged the women in the room to think about who their target audience is and then the best ways, platforms and avenues to get front and centre with them. The ability to network inside and outside your organisation is critical to stay relevant and to ensure you don’t become insular, which could become career limiting down the track. Relationships don’t have to have an immediate pay off – it’s best to think more broadly about what access to knowledge you can gain, what you might learn or what influence your relationships might give you. Be curious and open – it’s a strategy I invest in every day.

2. Challenges – think about what challenges you will face in building your personal brand. In Australia, there are 6,900 recruitment firms, as an industry we generate $11.2bill in revenue, we employ 92,000 people and fill approx. 15% of all job vacancies in Australia. The gender ratio is 53% female, however when it comes to recruitment owners, only 28% are female. This is a very saturated market, with very few female business owners in a very male orientated owner market. I saw this as opportunity – away from the traditional (and somewhat outdated) service offering and the same old faces. This presented an exciting challenge to determine how to stand out in the market. Always remember where there is a challenge, there is always a greater opportunity.

3. Core message – once you see an opportunity, determining what do you stand for is the next strategy. When people think of you what comes to mind? You can ask people around you. For me, I used the technique of thinking of 3 words and asking myself, what am I qualified to teach others? Recruitment Retention and Results. I wanted to stand out from the crowd by being a thought leader in this space. My core message has always been recruit the best people, retain them and the results and success will follow. My messaging always has this undertone and link back. This core message becomes what you are known for.

4. Communicate – a great branding strategy is to ensure that you have a clear and consistent tone and story and to decide what is the best way to get your message out there. For me, to share my ideas and content publicly, I started a blog back in 2011. I’ve noticed that many people find it hard to talk about accomplishments (even at interview) or to promote themselves directly. I also see in general, that women struggle more so with this than men, as they don’t want to come across as pushy or aggressive. The best way to get around this is to share all learnings – yes this includes wins, but including stuff ups too is a great strategy to resonate with people and demonstrate an authenticity, which isn’t about self-promotion, it’s about sharing. For me, the blog allows me to share my knowledge and real experiences around leadership, culture and how to hire the highest performing talent in the market. This has been one of the best personal branding strategies in my career – it created the platform for my business Underwood Executive and has led me to new clients, new talent, different relationships and ultimately a successful business.

5. Commitment – building a personal brand takes discipline. It’s a long term commitment to yourself and your career. Some people come out all guns blazing with great gusto messaging through social media or blogging just because they think they should be. It looks like a scattergun approach with no real thought given to the strategy or content. This can be more harmful, as your target audience might make an incorrect assumption about your motive or be confused by your agenda. Do things regularly, post your own content, share others content that is consistent with your thinking, argue articles that don’t align with your thinking and build your profile consistently. That’s what will make you memorable. Once you get known for what you stand for, the right opportunities will come to you.

A personal brand is the single most important and powerful thing you can do for your career. Personal branding isn’t an ego play, it’s an increasingly effective way to differentiate yourself, connect with your audience on a human level and grow a valuable network. It takes time, persistence, energy, dedication and focus. Taking this time to invest in building your personal brand will help set you up for future success.