How to Make a Persuasive Job Offer
Sourcing and securing high-performing executive talent takes more than just advertising a job. It requires strategic research, expert engagement and strong relationship building. But after all that effort, many organisations fall at the final hurdle - the offer of employment.
At Underwood Executive, we often see candidates walk away from opportunities not because of the leader, the organisation or the role, but because of a lukewarm offer that left them feeling undervalued. Your job offer is your moment to seal the deal and reinforce the message "we want you".
Here are 7 tips to ensure your offer is persuasive and well-received:
1. Make a Confident Decision
Trust your recruitment process. A rigorous search and assessment stage gives you the confidence to act decisively, eliminating any hesitation at the offer stage.
2. Use a Trial Close
Before extending an offer, ask the candidate if they would accept hypothetically. This gives space to surface any reservations, clarify expectations and avoid last-minute surprises.
3. Lead with Your Best Offer
Don’t play games. Present your strongest offer first - compensation, benefits, flexibility and development. Tailor the pitch to what matters most to the candidate.
4. Move Quickly and Put it in Writing
Always follow a verbal offer with a written contract within 24 hours (preferably the same day). Any delay risks the candidate being swayed by counter offers or doubts.
5. Make It Personal
Call to congratulate them and officially welcome them to the team. This personal touch reinforces their decision and builds connection.
6. Stay Engaged Pre-Start
If there’s a long notice period, don’t go quiet. Schedule a coffee, share team updates or introduce colleagues to keep enthusiasm high.
7. Deliver a Memorable Day One
Start strong. Ensure everything is ready - tech, office set up, welcome message. Consider a morning tea, team intro, or CEO meeting to show they matter.
A compelling offer creates momentum. It affirms their value, reduces risk of counter offers and sets the tone for engagement. Make it count.